The Program

What is it?
This program is a six-week course delivered online. It includes live Q&A calls and students are supported by a community of fundraisers and nonprofit leaders. The program shows you how to start a revenue-generating fundraising program from scratch.
Who is it for? is for current or future leaders of nonprofit organizations that want to start or re-start their fundraising program. It works for anybody, regardless of any previous knowledge or experience and cuts through the noise that distracts fundraisers from focusing on results and what work.
How does it work?
Watch the videos, complete the homework, use the provided tools and templates, ask questions in the Facebook group or live Q&A calls, follow the process, and you get results.
When does it start? starts the  moment you enroll. Complete each week at your own pace as it is released. You get lifetime access.
Why does it exist?
We created because there was nothing that affordably and completely taught someone how to build (or rebuild) an effective fundraising program in both theory and practice. We fill that void in extreme nuts-and-bolts detail with an emphasis on goal setting, performance measurement, and clarity of mind.
How much does it cost?
The price tag for lifetime access to everything $1,975. There is the option of a payment plan as well as a sliding scale fee schedule for nonprofits with budgets less than $1M. While hourly rates for an expert consultant can easily cost more than $400 per hour, we use videos and a group coaching model to offer the best service for the least cost.

Course Content

Built to scale your fundraising program and turn it into a machine in six weeks, each week includes downloads, samples, templates, live Q&A calls, and an online support community.

Week 1

Fundraising Fundamentals

  • Evolution of fundraising and where we're headed
  • Focus your time on this, and ignore that
  • Customers and who are yours as a nonprofit organization
  • Proof of Case: Igniting your NPO's pilot light

Week 2

How to See

  • Personality assessment: See yourself and your donor for the first time
  • Working with others: Managing staff and teams and engaging with donors of all personality types
  • Mind, body & soul: Policies, processes and advancement operations

Week 3

Donor Conversion

  • Maximize each variable in the Fundraising Formula...leave no money on the table
  • Smart campaigns embed feedback loops and strengthen with each cycle
  • Refine your conversion script like a which-way book 
  • Easy metrics analysis and oversight is achieved by tracking 3 variables

Week 4

Donor Attraction

  • Get prospects to call YOU
  • Organic techniques cost no money and build a loyal donor community
  • Paid methods amplify your message and floods your database with new donors
  • Build a website and landing pages that convert, not confuse

Week 5

Fractal Fundraising™

  • Digital marketing: Find your NPO's winning ad/image/copy combination
  • Facebook ads pour gasoline on your pilot light; reach donors in the corners of your prospect pool or market
  • Key performance metrics tell you when putting a dollar in the machine will return multiple dollars back

Week 6


  • Interbeing describes the inter-dependency between your donor community and your organization
  • Make fundraising predictable beyond basic stewardship practices
  • Practical tools are provided for long-term sustainability
  • Become indispensable and donors will rally around you when times get tough

How it works


I’ve tested old and new ways of doing things over the years. Then I researched and applied science and psychology to fundraising to create This program short-circuits fundraising to carry your organization from its current situation to its desired state with immediate results.

Shifting Paradigm

Learn how to see. I remember being stuck, yearning for something new and bored with old ideas yielding moderate to no success. The internet changed fundraising, but not until now have there been the right tools to make it go fractal.

Supportive Community

My best experiences have come through meeting people who enjoy helping each other. Become part of a growing community available to you 24/7/365 who have been through it. We’re there to pick you up all along the way so you’re able to get help immediately and celebrate success regularly.

Expert Mentorship

I grew leaps and bounds because of mentors in my life. I then paid it forward by mentoring young and upcoming nonprofit leaders. I promise to be your mentor for as long as you need me, not just during the six-week program. Members register for live Q&A sessions for as long as they want.

Learn in whatever style you prefer

Online e-learning platform

Learn anytime, anywhere and whatever way you like with multiple training formats. All courses come with online, social, live and simulated material. 
Watch training videos in stunning 1080p HD, listen to mp3 recordings or download PDF slides. Access the training online from any desktop or mobile device, anywhere in the world, anytime you like.

Center for Housing & Health

"I appreciated [Craig's] commitment to help me grow in my professional development. He always made time to answer my questions, offer constructive feedback, and just check in to see how I was doing."

Lawrence House

"Craig displays a rare balance of compassion, enthusiasm, professionalism and commitment to his work. He has a task-oriented approach that produces positive results."

Center on Halsted

"I couldn't say enough positive things about Craig. Craig single-handedly researched, planned, and rolled out the organization's new membership campaign. It was a huge financial success..."

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