We’re in unprecedented times right now. Regardless, you need to be fundraising NOW.
You’re in the right place, right now. Your nonprofit needs you.
Fundraising for social services has its own special niche. There are challenges that nonprofits in other fields don’t have to face, such as empathic distress
…that’s when a prospect more or less ghosts you because what you fundraise for is too traumatizing for them to really connect with you, and therefore, give.
And there are other hurdles. For example, fundraising under HIPPA
(and just good ethics) disallows us from sharing real photos
of clients that would otherwise help donors see their impact. And with how stretched a nonprofits leader's time is, wouldn't it be nice if people just gave you money because what you do is so good and very necessary?
Well, that can happen. But first, you need to get a few things set up correctly. It's work, but it pays off in donations and saves time in the long run. Who doesn't want to be raising more money with less of a time commitment?
More about setting things up the right way.
Up until now, so many courses have just been scratching the surface of what it takes to be a successful fundraiser, focusing on specific tactics and tricks. I remember piecing my fundraising education through so many workshops and conferences and what I learned from books. I learned to test and refine, then test and refine again.
But what I like to do is I dive deep into the psyche of a donor and the psychology behind giving and philanthropy. That also leads to understanding ourselves, which in turn leads to understanding our donors and why they would give to our cause.
I’m sure you know of or have seen so many fundraising vehicles and different ways to raise money for your organization. I have found focus and clarity to be keys to success in raising the money my nonprofit needs. But there is one key to all fundraising tactics that you must have…and this is the most important element to all successful fundraising. I’ll share that in a minute.
Before all of that, which of these three best describes you?
NEWBIE: This is someone who wants to do good but they're overwhelmed and not sure where to begin. Maybe you're even starting a nonprofit from scratch.
FRAZZLED FUNDRAISER: Do you work for a nonprofit but feel stuck? Perhaps you’re trying new things with moderate success, or even considering switching jobs.
NONPROFIT LEADER: Are you reading this as an executive director or a board or committee member? I know you want to figure out how to raise the most money for your cause, but maybe you're afraid to propose a big goal or make big plans for fear of coming up short.
If ANY of these three things describe you, keep reading! I'm going to go over the following things to get you unstuck, confident about setting rigorous goals, and fundraising like a pro: