About the Methodology

To have FundraisingClarity.com is to have the capacity to make sense out of a murky environment. We are here to guide you in every step you take to put your fundraising program together the right way.
Like a ship sailing through calm waters, we are with you as you chart your nonprofit organization's way towards its mission.

Here's how it works


I’ve tested old and new ways of doing things over the years. Then I researched and applied science and psychology to fundraising to create FundraisingClarity.com. This program short-circuits fundraising to carry your organization from its current situation to its desired state with immediate results.

Shifting Paradigm

Learn how to see. I remember being stuck, yearning for something new and bored with old ideas yielding moderate to no success. The internet changed fundraising, but not until now have there been the right tools to make it go fractal.

Supportive Community

My best experiences have come through meeting people who enjoy helping each other. Become part of a growing community available to you 24/7/365 who have been through it. We’re there to pick you up all along the way so you’re able to get help immediately and celebrate success regularly.

Expert Mentorship

I grew leaps and bounds because of mentors in my life. I then paid it forward by mentoring young and upcoming nonprofit leaders. I promise to be your mentor for as long as you need me, not just during the six-week program. Members register for live Q&A sessions for as long as they want.

FundraisingClarity.com Course Content

Built to scale your fundraising program and turn it into a machine in six weeks. Each week includes downloads, samples 
and templates plus follow-up Q&A calls and online engagement in the FundraisingClarity.com community.

Week 1

Fundraising Fundamentals

  • Evolution of fundraising and where we're headed
  • Focus your time on this, and ignore that
  • Customers and who are yours as a nonprofit organization
  • Proof of Case: Igniting your NPO's pilot light

Week 2

How to See

  • Personality assessment: See yourself and your donor for the first time
  • Working with others: Managing staff and teams and engaging with donors of all personality types
  • Mind, body & soul: Policies, processes and advancement operations

Week 3

Donor Conversion

  • Maximize each variable in the Fundraising Formula...leave no money on the table
  • Smart campaigns embed feedback loops and strengthen with each cycle
  • Refine your conversion script like a which-way book 
  • Easy metrics analysis and oversight is achieved by tracking 3 variables

Week 4

Donor Attraction

  • Get prospects to call YOU
  • Organic techniques cost no money and build a loyal donor community
  • Paid methods amplify your message and floods your database with new donors
  • Build a website and landing pages that convert, not confuse

Week 5

Fractal Fundraising™

  • Digital marketing: Find your NPO's winning ad/image/copy combination
  • Facebook ads pour gasoline on your pilot light; reach donors in the corners of your prospect pool or market
  • Key performance metrics tell you when putting a dollar in the machine will return multiple dollars back

Week 6


  • Interbeing describes the inter-dependency between your donor community and your organization
  • Make fundraising predictable beyond basic stewardship practices
  • Practical tools are provided for long-term sustainability
  • Become indispensable and donors will rally around you when times get tough

Learn in whatever style you prefer

Online e-learning platform

Learn anytime, anywhere and whatever way you like with multiple training formats.  All FundraisingClarity.com courses come with online, social, live and simulated material. 
Watch training videos in stunning 1080p HD, listen to mp3 recordings or download PDF slides. Access the training online from any desktop or mobile device, anywhere in the world, anytime you like.

The FundraisingClarity.com Community

It's hard to change your life and organization surrounded by people who don't support your ideas. Join an active community of inspired NPO leaders. Collaborate, get help, practice donor calls, make friends and have fun.

Fundraising can be lonely when you're around people who don't get it. Get inspired, ask questions, generate ideas and celebrate your successes!

Frequently Asked Questions

What is it?
This program is a six-week course delivered online. It includes live Q&A calls and students are supported by a community of fundraisers and nonprofit leaders. The program shows you how to start a revenue-generating fundraising program from scratch.
Who is it for?
FundraisingClarity.com is for current or future leaders of nonprofit organizations that want to start or re-start their fundraising program. It works for anybody, regardless of any previous knowledge or experience and cuts through the noise that distracts fundraisers from focusing on results and what work.
How much does it cost?
While hourly rates for an expert consultant can easily cost more than $400 per hour, we use videos and a group coaching model to offer the best service for the least cost. The whole 6-week program plus lifetime Q&A cost is $1,975. There is the option of a payment plan as well as a sliding scale fee schedule for nonprofits smaller than $1M. We are here to strengthen the nonprofit sector, especially small NPOs! 
How does it work?
Watch the videos, complete the homework, use the provided tools and templates, ask questions in the Facebook group or live Q&A calls, follow the process, and you get results.
When does it start?
FundraisingClarity.com starts the  moment you enroll. Complete each week at your own pace as it is released. You get lifetime access.
Why does it exist?
We created FundraisingClarity.com because there was nothing that affordably and completely taught someone how to build (or rebuild) an effective fundraising program in both theory and practice. We fill that void in extreme nuts-and-bolts detail with an emphasis on goal setting, performance measurement, and clarity of mind.

About Craig


Craig Morris believes every successful fundraising program starts with a plan grounded in the scientific method. However most of fundraising is grounded in "this is how it's been done." He has fancy degrees from the University of Chicago and Indiana University, but it's his leadership in fundraising operations and metrics analysis, in local and international organizations, that's impressive. And better yet, he is now sharing everything he knows at FundraisingClarity.com.


As a Licensed Social Worker (LSW), Craig specialized in cognitive-behavioral therapy to help people change fundamental thinking and behaviors to help them achieve goals they thought were beyond their reach. His clients have overcome homelessness, career roadblocks, violent behaviors, and, even more, clunky and underfunded NPO programs. His program is the only of its kind combining practical knowledge with the brain-rewiring necessary to get un-stuck and gain momentum.


As a Certified Fundraising Executive (CFRE), Craig met rigorous leadership and fundraising measures as well as passed exams demonstrating his understanding and commitment to fundraising ethics and volunteerism. His career speaks for itself, but his colleagues can also attest to leadership, mentorship, and passion for advancing the profession of philanthropy around the world. He now teaches others how to be scientific, clear-headed fundraisers at FundraisingClarity.com. 

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